A Legacy Reimagined
Built in 1904 as part of the McElwain Empire—a global leader in shoe production—this historic gem has been meticulously reimagined between 2019-2023 by Liz Hitchcock into a vibrant space that honors love, creativity, and community.
Tucked within the dynamic grounds of The Factory on Willow, The Venues at The Factory offers exclusive access to thoughtfully designed spaces perfect for celebrating love and launching brands. This mixed-use property also features 16 boutique hotel suites for your guests, a lively food truck patio linked to a neighboring distillery for welcome parties and boozy brunches, a unique comic book store, and 60 apartments. Adding to its charm, two apartments host rotating international artists, creating an inspiring hub for art and innovation.
Scroll down to explore this one-of-a-kind destination.
The Main Gallery
A breathtaking centerpiece with whitewashed brick walls, warm bistro lights, and a striking plant wall with customizable color-changing lights. Designed for versatility, the space features crisp white walls that transform into projection screens and a movable U-shaped bar to adapt perfectly to your event's flow. Seamlessly connected to an inviting outdoor area, a cozy grotto, a chic lounge, and convenient storage and catering prep spaces, The Main Gallery is the heart of your celebration, where style and functionality come together effortlessly.
The Lounge
This speakeasy-inspired hideaway is an intimate and versatile space that effortlessly transforms from a cocktail hour setting to a dessert bar. It can also serve as your main bar or the perfect spot to host a food buffet. Featuring removable lounge furniture and a custom-designed bar, The Lounge adapts to match your event’s unique vibe. Conveniently connected to The Main Gallery, it offers a seamless flow between spaces while adding a touch of charm and sophistication to your celebration.
The Courtyard
This expansive outdoor space features exposed brick walls and lush greenery, seamlessly blending urban charm with a natural ambiance. Ideal for outdoor ceremonies or cocktail hours, The Courtyard is illuminated by enchanting bistro lights, creating a warm and inviting atmosphere. Conveniently connected to The Main Gallery and The Terrace, it offers effortless transitions between spaces, making it perfect for dynamic and memorable events.
The Terrace
A versatile outdoor space perfect for larger ceremonies, lively cocktail hours, acoustic music or outdoor games,
The Grotto
Moody ambiance makes it a unique addition to the Main Gallery, providing a private retreat within the venue.
Roaming Art-Filled Hallways
Stroll through hallways adorned with rotating art installations, adding a creative and ever-changing visual experience to your event.
Original Stairwells
The venue's historic charm is accentuated by the original stairwells, which lead up to the onsite hotels. Along the way, guests can enjoy curated art pieces.
Next Door
The Distillery
Perfect for hosting intimate rehearsal dinners, welcome parties, or exclusive VIP events, The Distillery offers a relaxed yet refined atmosphere. Guests can enjoy drinks while engaging in outdoor games, and the space is equipped for live music and food trucks, making it a versatile and lively spot for your special occasion.
The Distillery Lawn
Located just outside The Distillery, The Lawn offers a grass area perfect for picnics or enjoying outdoor games. Relax and take in the fresh air!
The Food Truck Patio
Nestled between the event space and The Distillery, The Patio offers an additional outdoor area perfect for hosting food trucks. It serves as a convenient and inviting spot for guests to enjoy a variety of culinary delights during your event.
On The Property
The Hotels
The venue boasts 16 uniquely themed Airbnb units, each featuring one bed per room. Guests will appreciate the luxurious bedding that ensures a comfortable and indulgent stay, making their experience even more memorable.
Comic Book Store
Not just a place to shop for your favorite comics, this unique space also provides a vibrant and quirky backdrop for amazing photos, adding a playful touch to any event.
Our property is dog-friendly, food truck-friendly and has unique art throughout the building.
Industrial chic wedding + events venue in the heart of Manchester, NH and the Greater Boston area
Indoor Spaces
The Main Gallery (4,725 sqft)
The Lounge (1,112 sqft)
The Grotto (600 sqft)
Outdoor Spaces
The Terrace (1,785 sqft)
The Courtyard (2,975 sqft)
Next Door
The Distillery (552 sqft)
The Lawn (2,800 sqft)
The Patio (1,960 sqft)
You’ll also find rotating food trucks seasonally between the patio + distillery!
Manchester provides an unforgettable experience for you and your out-of-town guests extending beyond the event.
Nestled conveniently between the bustling city of Boston, the serene White Mountains, and the picturesque Atlantic coast! You’ll love that Manchester offers a unique blend of urban allure and natural beauty.
